Knowledge Base
Growth Resources.
"Practical guides and frameworks for independent practices looking to master patient acquisition economics."
Short Guide
01
How much should independent practices really spend on marketing?
A data-driven look at budget allocation, expected ROI, and why the 3-7% rule might be outdated for high-growth specialties.
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Framework Overview
02
The 30-30-20-20 Budget Split
A practical framework for dividing your marketing budget across Website/SEO, Paid Ads, Social Media, and Patient Retention.
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Short Guide
03
Understanding Patient Lifetime Value (LTV)
Why a $300 CPA for a new dental or med spa patient is actually a bargain when you calculate first-year value and long-term retention.
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Framework Overview
04
The Patient Revenue Leak
How to calculate the exact dollar amount your practice is losing to missed follow-ups and unscheduled treatment plans.
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