Real Outcomes.

The Situation

El Cerro Dental was relying on word-of-mouth referrals and a stagnant Google Business Profile. They had no visibility into whether their $2,500/month ad spend was generating actual appointments. Their new patient volume had plateaued for over a year.

What We Did

We launched parallel Google Search and Meta campaigns targeting high-intent keywords for cosmetic and restorative services in Concord and Pleasant Hill. We connected campaign data directly to their Dentrix PMS to attribute actual booked appointments — not just clicks.

Tangible Outcomes

• 34 new patients acquired in the first 60 days of campaigns
• Cost per acquired patient: $125 (vs. prior agency's $282)
• Identified that 62% of new patient calls came from Google Search — not Meta
• Practice reallocated budget away from Meta, increasing Search ROI by 40%

The Situation

Healing Hands Dental had a functional website but was not appearing in local search results for high-intent dental queries in their area. Competitors were outranking them on Google despite Healing Hands offering comparable services and a better patient experience.

What We Did

We audited their existing online presence and identified significant gaps in local SEO — including incomplete Google Business Profile optimization, missing location-specific content, and weak on-page structure for key service pages. We rebuilt their local SEO foundation and optimized their site content around the queries patients in their area were actively searching.

Tangible Outcomes

• Local search rankings improved for 12 high-priority dental service keywords
• Organic new patient inquiries increased over 90 days without additional ad spend
• Google Business Profile views increased significantly after optimization
• Practice owner reported more consistent inbound inquiry volume month over month

The Situation

Mt. Diablo Family Dentists had a decade of patient data in their practice management system but no way to use it strategically. They were running broad campaigns without knowing which zip codes, services, or demographics drove their highest-value patients.

What We Did

We analyzed their patient base and marketing history to identify which campaigns, channels, and service lines were generating the most valuable patients. Using those insights, we redesigned their ad campaign strategy — restructuring targeting, messaging, and budget allocation to focus on the segments most likely to convert into high-value long-term patients.

Tangible Outcomes

• Patient base analysis revealed significant concentration of revenue in a small patient segment
• Campaign restructuring improved targeting precision and reduced wasted ad spend
• New patient acquisition costs improved after strategy overhaul
• Practice gained clearer visibility into which marketing channels were actually driving production

The Situation

Little Heroes Pediatric Dentistry needed a smarter approach to patient acquisition. Broad campaigns weren't resonating — they needed to understand how different segments of their potential patient base thought about pediatric dental care, and reach those families with the right message.

What We Did

We researched the different attitudes and motivations parents in their market had around choosing a pediatric dentist — from anxiety-focused parents looking for a gentle experience, to convenience-driven families comparing locations, to parents actively seeking a specialist for a child with specific needs. We then built distinct digital ad creatives and targeting strategies for each segment and ran parallel campaigns to identify which performed best.

Tangible Outcomes

• Identified multiple distinct parent segments with meaningfully different messaging needs
• Parallel ad campaigns launched across segments to test response rates
• Highest-converting segment identified within the first 30 days
• Practice acquired new patients from segments that prior broad campaigns had not reached